HomeSmart
For Smarter Living

Full brand and strategy development for HomeSmart - a specialist in eco-friendly heating and home technology looking to redefine how homeowners interact for smarter living. They needed a brand that communicated innovation while feeling warm, honest, and dependable, reflecting the customer experience at the heart of their service.

We developed a brand essence centred around 'Simplifying Smarter Living for a Greener Future' - a platform that balances clarity with aspiration. This strategic foundation allows HomeSmart to champion sustainability without overwhelming homeowners with technical detail. Instead, the brand focuses on ease, comfort, and confidence. Every element of the strategy positions HomeSmart as a guiding partner, helping people adopt intelligent home solutions that reduce energy consumption, lower carbon footprints, and enhance everyday living.

From this, we created the new strapline: For Smarter Living. Simple, optimistic, and future-focused, it encapsulates HomeSmart’s mission to make modern home technology accessible to everyone. The brand strategy equips HomeSmart with the clarity and tools to communicate their values—combining innovation with a friendly, honest tone. The result is a brand designed to inspire homeowners to live more comfortably, more responsibly, and more intelligently, supported by a company they can trust.