Perspex®
International Rebrand

We partnered with Perspex®, the world’s leading acrylics manufacturer, to deliver a full international rebrand and product launch. With a legacy stretching back decades and a reputation for quality and innovation, the brand needed a refreshed identity that would reflect its global presence while staying true to its heritage.

Inspired by the product itself - versatile, vibrant, and endlessly adaptable - the new brand system was built around a flexible visual identity. At its core is the Perspex® logo, designed to be dynamic and expressive, with the ability to shift across a broad spectrum of colours depending on context and application. This approach reflects the diversity of their product range while ensuring brand recognition remains strong and consistent.

A key challenge was to establish a distinctive, cohesive look that would translate across international markets, multiple platforms, and a wide variety of languages. From product packaging and trade materials to digital content and signage, the identity was crafted to be instantly recognisable and scalable at every touchpoint.

The rebrand was brought to life online through a comprehensive new website, which not only presented hundreds of product lines but also served as a vibrant showcase for the brand itself. The result is a digital experience that is as bold, clear and versatile as the material it represents.