Sparkbox
Data-Driven Pricing
& Merchandising

We worked with Sparkbox to develop a brand identity that reflects their position as a leading price planning, optimisation, and insights platform for modern retailers. Built around the power of data and machine learning, the brand needed to communicate clarity, intelligence, and innovation within a fast-moving tech landscape. At the heart of the identity is a bespoke wordmark, with the 'X' acting as a visual focal point - symbolising precision and the intersection of data and strategy.

A central feature of the visual system is a custom 3D geometric background pattern. Inspired by the structured logic of data modelling and machine learning, the pattern reinforces the brand’s analytical core while adding depth and sophistication to the visual language. It provides a flexible backdrop across both digital and printed communications.

Photography is layered with these background elements to create dynamic compositions that feel modern, intelligent and visually rich. The overall identity positions Sparkbox as both a trusted partner and an innovative force - equipping retailers with the tools they need to make smarter, data-driven decisions.