Celeb Threads
Pre-Loved Pieces from Celebrity Wardrobes
Introducing Celeb Threads - a fresh brand identity for a platform bringing pre-loved celebrity fashion to a new generation of sustainable shoppers.
Celeb Threads curates drops of pre-loved luxury and high-street gems, giving iconic pieces a second life. It’s fast fashion with a conscience: Rewear. Relove. Repeat.
The brand needed to feel stylish, modern, and accessible - while championing sustainability and circular fashion. We built a visual identity that balances high-end appeal with everyday wearability, from bold typography and confident colour palettes to a system that flexes across social, digital, packaging and campaign content.
From vintage finds to modern fits, Celeb Threads celebrates sustainably sourced style and gives fans a chance to wear more - and waste less.
