Knuma
Beautifully versatile nursery furniture

We developed the full brand identity for Knuma, a furniture company dedicated to creating beautifully designed, adaptable pieces that grow with your child. With a focus on longevity, functionality, and aesthetic appeal, Knuma’s products are crafted to support families through every stage of early life.

The name Knuma is derived from the ancient Greek concept of breathing ‘life and soul’ into something — a perfect reflection of the brand’s thoughtful, human-centred approach. This idea of care and intention became central to the brand, influencing everything from tone of voice to visual language.

Inspired by the product’s philosophy of form following function, the identity was designed to feel both elegant and practical. Clean lines, warm tones, and soft, considered typography echo the craftsmanship and versatility of the furniture itself. Every brand element was created to align with the product’s values — nurturing, enduring, and beautifully made.