Formation
Catalysing growth to outperform the market

We developed the brand identity for Formation, a blockchain agency focused on delivering flexible and resilient platforms that empower organisations to drive growth, create value, and outperform the market. Formation’s approach is rooted in agility and innovation, positioning their clients to succeed in an ever-evolving digital landscape.

At the heart of the identity is an ever-changing, evolving brandmark - mirroring the dynamic nature of blockchain technology itself. This visual flexibility reflects Formation’s mission to configure businesses for a future defined by continuous change and adaptation.

To further express this concept, we created a series of simple yet striking illustrations, each symbolising ongoing transformation and accelerated growth within the blockchain industry. Together, these visual elements reinforce the brand’s forward-thinking ethos and commitment to helping clients stay ahead in a rapidly shifting market.