MetaGP
The Ultimate Supercar & Motorsport Metaverse
We partnered with MetaGP to develop a bold new brand for what promises to be the ultimate metaverse experience for motorsport and supercar enthusiasts. Built by a team of passionate fans and innovators, MetaGP is redefining how people engage with the world of high-performance racing - combining cutting-edge digital technology with the thrill of the track.
At the heart of the experience is a powerful NFT platform, allowing users to collect, customise, and trade exclusive digital assets - from rare supercars and superbikes to helmets and racing suits. The brand needed to capture this sense of excitement and exclusivity while remaining accessible and future-facing.
Visually, the identity draws from the dynamic world of motorsport - bold typography, high-impact imagery, and a sleek colour palette come together to create an immersive and high-energy aesthetic. The result is a brand that feels premium, innovative and unmistakably tied to the speed, sound and spectacle of racing.
With exclusive licensing deals secured with some of the world’s most iconic race teams, MetaGP offers fans a chance to get closer than ever to the sport they love. The brand is built to grow alongside the platform, ready to evolve with new partnerships, features and opportunities as the metaverse accelerates into the mainstream.
